The most popular online advertising vehicle today is Google Adwords. It’s called PPC (Pay-Per-Click): when a visitor clicks on your ad on Google’s Search results page, you immediately pay Google the ad cost, regardless of what the visitor does on your website.

Google Adwords can be one of the best advertising vehicles because of the precision available in targeting potential customers, but there are a number of cons as well.

Learn how to effectively utilize this revolutionary advertising avenue…and avoid pitfalls of wasting money…by attending this seminar. You’ll also learn:

How to pick and define the right search phrases
How PPC cost is controlled
How to set Adwords budgets
Defining ads for geographic location
Metrics for measuring who saw your ad…and what they did after they saw it
Bidding on search phrases

Presented by Robert Baron, SERP Maven. This seminar is free of cost to Chamber members.