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Chamber Wins National Award for Choose Cape Fear Campaign

The Wilmington Chamber of Commerce has been named one of 13 Communications Excellence Grand Award winners by the Association of Chamber of Commerce Executives (ACCE), an Alexandria, Va.-based association that represents more than 1,300 chambers of commerce around the world. The Wilmington Chamber of Commerce was named a “Grand Award” winner in the Campaigns category for the “Choose Cape Fear” regional economic development marketing campaign.

Recognizing the opportunity the Wells Fargo Golf Championship would bring to the Cape Fear Region in May 2017, the Wilmington Chamber of Commerce, through its flagship initiative Cape Fear Future, devised a marketing initiative designed to showcase the region as a great place to start or relocate a business. To achieve its regional marketing goal, the Chamber coalesced the region’s economic development organizations to participate in the marketing effort that would become known as Choose Cape Fear. Public relations/marketing firm Eckel & Vaughan was hired to create the campaign, including creative elements (logo, tagline, ads, etc.), messaging, and campaign implementation.

“Many individuals and organizations participated in the work that led to the creation of the Choose Cape Fear campaign. Eckel & Vaughan did a superb job capturing the essence of our region and the opportunities it presents to prospective businesses through their clever messaging and approach to the campaign,” said Chamber President & CEO Natalie English. “We are proud that our Cape Fear Future board, our local governments, Eckel & Vaughan and the economic development organizations that have participated with us in the campaign can share in the honor.”

After an initial funding commitment from Cape Fear Future, local governments supported the campaign as well, including the City of Wilmington, New Hanover County, Town of Leland, and the Columbus County Jobs Foundation.

The Wilmington Chamber now qualifies to compete for the Best in Show award, which will be announced July 18 at the ACCE Annual Convention in Des Moines, Iowa.